Greetings, and thanks for stopping by. Earlier this month, I posted about the only other company whose had a profound influence on me via their product advertising – that company is Nike. This post is about the other company. Did you know that today, January 24th, is the 40th birthday of the Mac? Here’s one of many articles, celebrating it: 40 years ago today, Apple launched something as audacious as the Vision Pro.
In a blog post I shared last year, I spoke of my love for the Apple Macintosh, you can read it here. Since buying my first Mac in 1992, I’ve found Apple’s knack for advertising uncanny, as if they knew the EXACT way to continually capture the hearts of consumers globally, and do it consistently. I’ll say this, my favorite era of advertising for this grand product had to be in the mid-80s through the 90s, I call it Apple’s golden era. It was a time where you found their iconic advertising style for all their products from the Mac to the Newton Message Pad, to the Powerbook, the PowerMac, iMac, QuickTake, and so on, all over print media, even television. Events like WWDC and social media have eclipsed those days and those approaches, but I still find that era, the most magical of times for the Mac.
One last thing, if you’re a big Apple fan, there is a book I recommend you purchase: Iconic: A Photographic Tribute to Apple Innovation
It is a wonderful hardcover book that provides such a great walk down memory lane, especially if you’ve owned or still own some of the products featured. The photography is stunning and the stories very well written. Though the advances/evolution of advertising and marketing of Apple’s current lineup is in no way as exciting as the golden era, I remain a die-hard Mac fan for life.
Have a great rest of the day/evening/night.